First Impressions – the 7 Eleven Rule

First Impressions – the 7 Eleven Rule

The 7 Eleven Rule

As the old saying goes: ‘You don’t get a second chance to make a good first impression’.

According to one university study*, people make eleven decisions about us in the first seven seconds of contact (“The 7/11 Rule”.

They are the following:

  1. Education Level
  2. Economic Level
  3. Perceived Credibility, Believability, Competence and Honesty
  4. Trustworthiness
  5. Level of Sophistication
  6.  Sex-Role Identification
  7. Level of Success
  8. Political Background
  9. Religious Background
  10. Ethnic Background
  11. Social/ Professional / Sexual Desirability

 (*Source: Michael Solomon, PhD, Psychologist, Chairman, Marketing Department Graduate School of Business, NYU.)

And then according to this study the rest of your time is spent finding evidence to prove your original impression of that person, whether that impression is true or not. This study emphasizes the importance of creating good first impressions.  you can learn how to do that by reading some of our past posts about executive presence.


1 Comment

  1. I like the 7eleven approach and whole-heartedly endorse your premise Shannon. The non-verbal indicators of appearance – how we choose to move, speak and dress – are immediate and powerful. Also the ego likes to be right! Once we have an opinion it takes a lot to convince that we were wrong so it takes a lot of work to persuade anyone that their first impression was wrong, whether it was negative or positive. Thanks for your post.

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